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Qantas x Destination NSW
The Brief
Destination NSW, together with Qantas in Singapore are set out to promote air travel for Singaporeans to visit Sydney and New South Wales for the third year. The purpose of this campaign is to introduce the beautiful region, and encourage Singaporeans to experience the exciting sights and sounds it has to offer.
Concept
For the third and final season of Meet The Syndeyporeans, we feature a Sydneyporean who visited Sydney years ago and is returning with her family to hit up new spots and revisit old ones. Armed with recommendations from friends who frequent Sydney, they discover brand new experiences and develop new love for the beautiful region that leaves them longing for more.