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Salonpas Diclofenac Patch Launch
The Brief
Hisamitsu Pharmaceutical aimed to introduce Salonpas® Diclofenac Patch 1% to the Singapore market by emphasizing its 24-hour pain relief and deep penetration technology. The campaign focused on shifting the narrative from product attributes to real-life applications, highlighting how the patch empowers users to maintain active lifestyles without pain. This approach increased awareness, drove trial, and strengthened brand trust.
Concept
“Relief That Moves with You” reframed pain relief as an enabler of mobility and well-being. The campaign showcased individuals staying active despite pain, emphasizing the emotional impact of pain-free living while highlighting the patch’s advanced SIS technology that allows for deeper absorption. By focusing on the benefits that matter most to users, the campaign connected with the target audience and positioned Salonpas® Diclofenac Patch 1% as a trusted pain relief solution in Singapore.
