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HBO
The Brief
Mention HBO and Game of Thrones immediately comes to mind. After a controversial Season 8 finale… what’s next? HBO wasn’t going to just let people cancel their HBO Go subscriptions, because HBO is more than just Game of Thrones, and they needed to let their subscribers know that. Fast.
Concept
HBO Asia set ambitious targets: 100,000 app installs for HBO Go and convert 4,000 of them to monthly paying subscribers, and lower cost per app install. With our HBO Audience Engagement Engine strategy, we identified Facebook as the best platform, pushed the right pieces of content to the right audiences, and managed to surpass HBO Asia’s targets and more.