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Scoot Australia
The Brief
Australia is cool. Then it became boring when people realised that there are other destinations that offered more exotic attractions. How can Scoot show that Sydney, Melbourne, Perth and Queensland are cool and can be fun fun (if you know where to look!) in a way which is relatable to the target audience?
Concept
We worked with Singaporean and Australian influencers to promote Sydney and Queensland, showcasing a YOLO side of Australia never seen before by Singaporeans. The campaign brought in $9,200,000 worth of outbound flights and perks revenue from Singapore to Sydney and Queensland, proving that Australia is not just a destination for retirees.