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Audi SG50:
A Drive Back in Time
The Brief
Try to think of something that Audi and Singapore have in common. Can’t think of any? It’s the shared belief in the culture of innovation and progress that brought the two big names to where they are today. Audi celebrates Singapore’s 50th birthday with a ride down memory lane to remember the nation’s past and look forward to the future.
Concept
We created a virtual reality (VR) event narrated by none other than Dick Lee, which takes viewers back to 1965, the year Singapore gained independence. Almost 6,000 people attended and experienced an Audi drive—something that takes the regular showroom more than 2 years to achieve, all through a meaningful experience to commemorate Singapore’s Golden Jubilee.