Doppelgänger is more than just another drama. It signifies the return of Mediacorp’s power couple Christopher Lee and Fann Wong, appearing onscreen once again as husband and wife in a twisted story of stolen identity. The purpose of this campaign is to promote the 2018 headliner drama and create a look and feel for Mediacorp’s digital and social platforms as well as for TV.
The campaign’s overarching message #ThePastNeverLies is conveyed through the use of mirrors. The mirror is a medium to reflect three main themes: the reflection of oneself, the reflection of one’s past, and the reflection of one’s lies.