The Brief

Doppelgänger is more than just another drama. It signifies the return of Mediacorp’s power couple Christopher Lee and Fann Wong, appearing onscreen once again as husband and wife in a twisted story of stolen identity. The purpose of this campaign is to promote the 2018 headliner drama and create a look and feel for Mediacorp’s digital and social platforms as well as for TV.

Concept

The campaign’s overarching message #ThePastNeverLies is conveyed through the use of mirrors. The mirror is a medium to reflect three main themes: the reflection of oneself, the reflection of one’s past, and the reflection of one’s lies.