-
Scoot Social
The Brief
Scoot is probably one of the most entertaining airlines (or Singaporean brand, dare I say) on social and lots of people can attest to that. What makes Scoot Scoot, and how did the Scootitude come out so strongly on social?
Concept
Social media made it simple for many brands to speak with their audiences, and Scoot needed to do something about it. We came up with the Scoot Matrix, designed to profile all Scoot fans and target them with the right content without wasting precious media dollars.