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Scoot Operation
Warfare
The Brief
Flight deals come and go quickly like tides and fashion trends, so Scoot launched their mobile app to help its customers snag the best deals fast. The challenge was to promote app downloads and sales despite being kind of late to the game compared to the other industry players.
Concept
Nothing obliterates inertia quicker than the fear of missing out, so we tapped on exactly that and created a war between SGAG and SMRT Feedback. The page which gathered the most Scoot mobile app downloads will win $3,000 worth of vouchers for its community. People went nuts on the app downloads and the campaign generated more than $680,000 in sales in a single day.