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KLOOK x Dubai
Discover all that’s possible in Dubai
The Brief
Dubai isn’t exactly on anyone’s travel bucket list. It’s boring, it’s all sand, it’s warm, and it’s literally just a desert, right? Wrong.
The challenge was to showcase the endless possibilities in Dubai and present the city as an exciting destination that exceeds all expectations. I mean, where else can you find penguins in the middle of a desert?
Concept
What comes to mind when choosing a vacation destination?
How much does it cost?
What can I experience there?
How’s the food or the weather?
And to sum it all up,
What’s good?
Our holiday destinations arew often influenced by family and friends
Travel sites, social media and even memes.
But what if we told you that if you dig a little deeper
and look a little further
You will realise that there’s so much more out there
For you to discover all that’s possible
At a destination you thought was impossible?